How to Find and Bid on Local Construction Jobs
Lead generation is often the most difficult part of any job; whether it’s in construction or any other field. We’ve put together a pretty good list of great places to find and bid on local construction jobs. Some of these ideas are common sense, but we think you’ll really benefit from making use of a combination of them. Take a look at our list here:
Company Vehicle: Have your company logo and information professionally painted on your company vehicles. Make sure the lettering is large enough to be seen easily from several yards away so that people can read and make notes as you pass by. Don’t underestimate this valuable method of somewhat free advertising.
Company Shirts: Print company shirts with your company name and logo. People remember logos or color schemes more easily than they do names most of the time. Consider printing t-shirts to give as free gifts to your existing clients. Try to artistically implement some unusual design that will draw attention. You can usually find a good artist at a reasonable price on sites like deviantart.com or fiverr.com; or better yet, look for a local artist with a good reputation in graphic design and promote both local businesses in each t-shirt you give away.
State Licensing Boards: You can find a lot of information online if you know where to look. Homeowners have the ability to go to their state government website to see if a contractor is licensed. Virginia homeowners, for example, may go to www.dpor.virginia.gov/LicenseLookup/ to search for a contractor using a variety of search parameters including name, license number, address, and license type. Get licensed and get more exposure from trustworthy sites.
Social Media: Don’t underestimate the power of social media. Everyone with a smartphone or computer has access to Facebook, Google +, Twitter, YouTube, Flickr, Reddit, or any variety of social media websites. Purchase a nice digital video camera, preferably with 1080p recording capabilities, and create helpful videos for homeowners who enjoy DIY projects. Don’t worry, you’re not actually giving away trade secrets, most homeowners won’t actually tackle big jobs; they’ll call you because you were helpful online.
Local Media: The newspaper and ads in other forms of print are still very effective in most areas. Request assistance from a wordsmith or graphic designer if you really want your ad to stand out and be seen. The more professional the ad appears the more attention it will receive.
Online Job Websites: Don’t bet your livelihood on the ability to discover amazing construction jobs online. You may find some leads here or there, but the best jobs will be found using local sites like Craigslist.org for example.
Word of Mouth: Word of mouth advertising is still the best, and worst, marketing tool available. One displeased client can really wreck your reputation if you aren’t on top of things. Make sure to get testimonials from your clients, or direct them to your website, facebook page, or other online site so that they can leave a testimonial at their discretion.
Offer Perks Like Permit Submittal
You can offer to submit the requests for building permits if you are a licensed general contractor. Obtaining your license is as simple as taking a contractor’s licensure course and passing the exam. We offer a variety of courses throughout the United States, and we proudly offer a low price guarantee on all of our courses. We have a 98% passing rate and a pass or don’t pay guarantee so you have absolutely nothing to lose. Give us a call at 800-680-0812 for more information.